Kyle LeBoeuf

Unless you live under a rock, you’ve probably heard about the ads that Microsoft recently released, targeting what tech-pundits call the “Apple-tax”, or the high premium on Apple products when compared to products from other companies that are released to the same markets. 

There clearly is a premium involved when purchasing Apple products, but the problem with accusing Apple of jacking up prices for better margins is that most people are aware of the premium for Apple products.

Something that many tech-pundits and big tech companies do not understand, is that the customer is always right.

Always.

People pay a premium for Macs because customers of Apple products claim they are a superior product. If someone wants the reliability that a Mac affords, they are going to pay the premium. Someone buys a Mac because they are willing to pay the price what they want

These ads make it seem like the premium a veil before people’s eyes. It isn’t.

Hey Microsoft: how about working more on making your product not suck, instead of wasting marketing dollars on crap like this? Someone in Microsoft forgot about the EPIC FAIL that is Windows Vista.

This ad from Apple says it all:

disclosure: I am an Apple Certified OS X Support Professional 10.5 and am employed by an Apple Value-Added Reseller and Authorzied Service Provider.

So as of Friday, I’m officially an Apple Certified Support Professional.

Problem is, I do not have a Mac.

I work for an Apple Authorized Service Provider (and Value Added Reseller), and am hoping to move up in the company. figured that would be a good way to start.

Funny isn’t it?

Update (4-6-09): Yeah I definitely did not proofread this post before I threw it on here. My apologies.